
Creating Smarter, Safer, More Inclusive Environments
I help organisations harness spatial intelligence, AI, and human-centred design to transform the way people move, interact, and experience the world — especially disabled and older people.
Innovation with purpose. Technology with impact.

About Fredi
I'm a technology leader, consultant, and founder dedicated to shaping environments that work better for everyone. As Founder and CEO of Briteyellow and Chair of Biztech Technology Forum, I've spent more than a decade pioneering indoor positioning, behaviour analytics, and digital twin technologies that make complex spaces easier to navigate and manage.
My work blends deep technical expertise with a human-centred approach, translating complex technologies into practical solutions that improve mobility, safety, and independence — particularly for disabled and older people. I advise organisations on digital transformation, data-driven service design, and the deployment of intelligent infrastructure across transport, care, retail, and public spaces.
As Chair of Biztech, the Thames Valley's technology forum, I lead regional collaboration between industry, academia, and government, shaping innovation ecosystems and supporting skills development across Milton Keynes and the wider region.
Consulting strengths
- Spatial intelligence strategy and implementation
- AI-driven behaviour analytics and risk detection
- Smart environment design for accessibility and inclusion
- Innovation strategy and ecosystem development
- Digital transformation for public services and care environments
- Stakeholder engagement across industry, academia, and government
- Visual storytelling, pitch development, and strategic communication
What I Do
Who I Work With

- Transport operators and mobility providers
- Care homes, health organisations, and assisted living providers
- Local authorities and public service leaders
- Museums, retail destinations, and large public venues
- Universities, colleges, and innovation hubs
- Technology companies and startups
Whether you're exploring a new idea, planning a major transformation, or looking to unlock the value of your data, I help you move from concept to clarity — and from clarity to impact.
Why Work With Me
- Human-centred innovation — technology shaped around real people and real needs
- Deep technical and strategic expertise — from AI models to organisational change
- Proven leadership — founder, CEO, and regional innovation chair
- Collaborative approach — working alongside your teams, not above them
- Impact-driven mindset — measurable outcomes, not just ideas

Speaking and Thought Leadership
I regularly speak at conferences, panels, workshops, and executive briefings on topics including:
- Spatial intelligence
- Accessible and inclusive design
- AI for safety and mobility
- Innovation ecosystems
- Digital transformation
Let's Work Together
If you're exploring how spatial intelligence, AI, or inclusive innovation can transform your organisation, I'd be glad to help. Get in touch to arrange a conversation.
Email me directly at contact@sharpeblue.com