
Creating Smarter, Safer, More Inclusive Environments
I help organisations harness spatial intelligence, AI, and human-centred design to transform the way people move, interact, and experience the world — especially disabled and older people.
Innovation with purpose. Technology with impact.

About Fredi
I'm a technology leader, consultant, and founder dedicated to shaping environments that work better for everyone. As Founder and CEO of Briteyellow and Chair of Biztech Technology Forum, I've spent more than a decade pioneering indoor positioning, behaviour analytics, and digital twin technologies that make complex spaces easier to navigate and manage.
My work blends deep technical expertise with a human-centred approach, translating complex technologies into practical solutions that improve mobility, safety, and independence — particularly for disabled and older people. I advise organisations on digital transformation, data-driven service design, and the deployment of intelligent infrastructure across transport, care, retail, and public spaces.
As Chair of Biztech, the Thames Valley's technology forum, I lead regional collaboration between industry, academia, and government, shaping innovation ecosystems and supporting skills development across Milton Keynes and the wider region.
Consulting strengths
- Spatial intelligence strategy and implementation
- AI-driven behaviour analytics and risk detection
- Smart environment design for accessibility and inclusion
- Innovation strategy and ecosystem development
- Digital transformation for public services and care environments
- Stakeholder engagement across industry, academia, and government
- Visual storytelling, pitch development, and strategic communication
What I Do
Spatial Intelligence Strategy
Helping organisations design and deploy intelligent environments using indoor positioning, digital twins, and real-time behaviour analytics.
Inclusive Smart Environment Design
Advising on accessible, human-centred solutions that support disabled and older people, improve wayfinding, and reduce barriers to independent movement.
AI-Driven Behaviour and Risk Analytics
Guiding the development and integration of AI systems for movement analysis, fall detection, anomaly detection, and safety monitoring.
Digital Transformation for Public Services
Supporting transport operators, care providers, and local authorities to modernise services using data, automation, and intelligent infrastructure.
Innovation and Ecosystem Development
Connecting industry, academia, and government to accelerate regional innovation, skills development, and collaborative R&D.
Strategic Communication and Storytelling
Crafting compelling narratives, pitch decks, and presentations that translate complex technology into clear value and human impact.
Who I Work With
- Transport operators and mobility providers
- Care homes, health organisations, and assisted living providers
- Local authorities and public service leaders
- Museums, retail destinations, and large public venues
- Universities, colleges, and innovation hubs
- Technology companies and startups
Whether you're exploring a new idea, planning a major transformation, or looking to unlock the value of your data, I help you move from concept to clarity — and from clarity to impact.
Why Work With Me
- Human-centred innovation — technology shaped around real people and real needs
- Deep technical and strategic expertise — from AI models to organisational change
- Proven leadership — founder, CEO, and regional innovation chair
- Collaborative approach — working alongside your teams, not above them
- Impact-driven mindset — measurable outcomes, not just ideas

Speaking and Thought Leadership
I regularly speak at conferences, panels, workshops, and executive briefings on topics including:
- Spatial intelligence
- Accessible and inclusive design
- AI for safety and mobility
- Innovation ecosystems
- Digital transformation
Let's Work Together
If you're exploring how spatial intelligence, AI, or inclusive innovation can transform your organisation, I'd be glad to help. Get in touch to arrange a conversation.
Email me directly at contact@sharpeblue.com